Master of Science in Marketing（市場學理學碩士課程）

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The Master of Science (MSc) program in Marketing enables students to gain expertise in areas regarded as critical by today’s employers, including data-driven marketing, digital marketing, brand management and artificial intelligence (AI). Students of the program cultivate foundational marketing knowledge through a series of core courses and accrue the latest marketing information and practical marketing skills through elective options.Students will derive cutting-edge knowledge, tools, and decision frameworks needed to tackle real-world marketing challenges. The program provides students access to become leading and responsible marketing professionals, particularly by joining multinationals, small or medium-sized companies, non-profit organizations, or as entrepreneurs in charge of their own.Across the year, the program provides various outreach and networking opportunities to enrich students’ business vision and expose them to the latest industry trends and first-hand marketing know-how.

August 2025 (for 2025/26 Intake) 2025年8月 (2025/26學年)

1. HKUST Clear Water Bay Campus (香港科技大學 清水灣校區) 2. HKUST Busienss School Central (香港科技大學 商學院中環中心) 3. HKUST MSc Learning Hub

Full-Time for 2025/26 Intake: HK$360,000 2025/26 學年全日制：港幣360,000元

Applications commencing in Sep 2025 (for 2026/27 Intake) 2025年9月起接受申請（2026/27 學年）

85234692988​

mscmark@ust.hk

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85231880846

Lee Shau Kee Business Building,The Hong Kong University of Science and Technology,Clear Water Bay, Kowloon, Hong Kong(香港九龍清水灣香港科技大學李兆基商學大樓)